In today’s competitive market, there are no gray areas. Hair color is important to consumers, so if you work in beauty, it’s important to your business and livelihood, too. You need to understand it from every angle
MODERN SALON Media has always championed professional hair color and gathered the best hair color education and resources to offer MODERN audiences. From the leading step-by-step applications and formulas in the pages of MODERN color-boosting best practices in SALON TODAY, to the color makeovers and trends that have first gone viral on MODERN’s popular Instagram and Facebook platforms, to color-confidence builders for students via FIRST CHAIR, we constantly work to connect salon professionals at every stage of their careers to the specific color support they need.
Because hair color drives such a significant portion of service and retail income for salons, MODERN recently worked with a group of committed color partners to develop a comprehensive new PROCESS Hair color program .
This one-stop center of “all things color” takes an in-depth approach, with a focus on understanding the color client and analyzing your color business Components include a major color research study of both consumers and salon professionals, a new online color resource at modernsalon.com/process a series of industry presentations on our color findings, and this special bonus PROCESS Color Guide, sent to all of our MODERN SALON Media audiences.