Since the height of the pandemic, the Kao Salon Industry Recovery Initiative has been helping salons by creating special marketing campaigns, allowing members to convert loyalty points to Visa gift cards to pay bills, with special pricing that increases salon profitability and by sending 2,000 Reopening Kits. Find out more.
VOESH will preview its 2020 Holiday Collection as part of its #VOESHLOVE Virtual Trade Show. Virtual workshops will inspire, educate and prepare salon owners and nail technicians for the future.
20 of the industry’s top artists behind the hair and faces of Beyoncé, Michelle Obama, Tyra Banks, Taraji P. Henson and others will be offering live education on how to work with deep skin tones and textured hair.
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
Six years after its launch, ikoo hair care company, based in Munich, Germany, announces its entry into the American market. Ikoo was founded by Christopher and Katrin Von Hallwyl, who say they wanted to create clean, high-performing and innovative hair care products and tools for women to empower women.
SPARKS Color announces its new SPARK YOUR SUCCESS initiatives to help support stylists as they go back into the salon. SPARKS is launching an exciting giveaway where 1,000 licensed professionals will each receive over $300 salon value of free SPARKS products by completing just one step.
Engineered with multiple smart sensors, the MODA ONE hair dryer ($299) intelligently detects real-time hair moisture levels and automatically controls damaging heat and optimizes airflow for a healthier and faster drying experience.
Set to launch in November, R+Co Bleu is a carefully edited, results-driven lineup of 21 formulations bringing sophistication, quality and ingredient innovation to hair care.
Goldwell introduces their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.
The event will raise money for two organizations Wella supports: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.
Going beyond haircare, the company's new Health + Care category will showcase an array of CHI & BioSilk product innovations to help kill viruses, bacteria and germs.
