HOW-TO: Hempz Sunless Tanning Products

Lauren Salapatek | April 17, 2013 | 12:24 PM
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What’s the #1 accessory for special occasion looks? Skin! Smooth, tan, shimmery skin makes the dress beautiful and the girl sparkle with a healthy glow. SoBronze Professional Sunless Tanners and Coconut Fusion Shimmering Body Soufflé are must-haves this season for clients attending prom, weddings and parties of all types. For the pout, your prom girls and weddign guests will love the three Limited Edition Make Out flavored lip glosses.

The SoBronze line includes: Instant Body Bronzing Mist for instant bronze body tint; Tinted Self Tanning Lotion for Face for instant, subtle golden color; and streak-free, oil-free Tinted Self Tanning Body Lotion in light-to-medium and medium-to-dark options.

For clients who want a subtle sparkle on their special day, suggest the light, rich, whipped Coconut Fusion Shimmering Body Soufflé with a banana-coconut fragrance that anticipates summer. The herbal formula has a luxurious feel, absorbs quickly on the skin and leaves no oily residue.

A Fab-u-Lips promotion features three Limited Edition Make Out flavored lip glosses, all with SPF 15 and formulated the same as the popular Hempz lip balms. The glosses come in: Perfect Pout Passion Fruit; Kiss Me Now! Mocha Chocolate Raspberry; and Blazin’ Banana Berry Twist


Skin and lip products are a natural for your prom clients, but Hempz finds that teens aren’t the only ones who like to see what’s new in body care and make-up. The brand’s typical client has been identified as a single, successful woman who’s very savvy with her product selection; she tries a lot of products and knows when she finds a product that’s for her.


No matter what the special occasion, clients appreciate head-to-toe suggestions on how to complete their look. Use these products both as an upsell and an impulse purchase.

“We developed our Shimmering Body Soufflé after we saw shimmer in this season’s fashions. It’s bling with a purpose!” Joseph Demartino, Hempz Marketing Director


Help clients look their best for special occasion dressing. Determine whether the skin tone calls for the Light-to-Medium formula or the Medium-to-Dark.

Then advise the client:

STEP 1: After application, the product will instantly deliver a subtle golden glow of smooth, flawless coverage with no clothing stain.

STEP 2: Expect the color to gradually deepen within two to four hours and last up to seven days.

STEP 3: The paraben-free, moisture-rich formula will deliver key antioxidants and skin conditioners to leave skin silky-soft and healthy-looking.

See all of the prom, bridal and other special-occasion business-building tips and ideas presented by CosmoProf and Armstrong McCall in April 2013 MODERN SALON.

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