Industry News

Living Proof Introduces Satin Hair Serum

June 4, 2013 | 9:46 AM

The Cambridge, Massachusetts based company, Living Proof is launching a new oil-free and silicone free hair serum. Satin's superior smoothing formula relies on cutting-edge science, originating from MIT. The Sera-Smooth technology relies on OFPMA, a molecule that smoothes the cuticle and locks out frizz. In addition, a unique blend of conditioning agents, smoothing emollients and manageability-enhancing polymers creates a greaseless formula that leaves hair silky and smooth.

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