Industry News

Kerastase Initialiste

June 5, 2013 | 9:43 AM

Initialiste by Kerastase is the first skincare inspired serum that visibly transforms hair in one week. The advanced concentrate offers multiple benefits for the hair and scalp by improving strength, shine, softness and substance. A combination of powerful ingredients nourishes hair at its roots, increasing its resilience and elasticity. Over time, Initialiste helps to maximize the potential length of hair by reducing breakage and keeping hair stronger as it grows.

Benefits and Features:

* Replenishing Complex

* Ceramides

* Polyphenols

* After one week, 9 out of 10 women saw and felt a visible difference in their hair texture

* With continued usage, hair becomes more resistant with 93% less breakage

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