Industry News

The Global Keratin Hair Taming System with JUVEXIN

September 14, 2011 | 9:43 AM
How long it’s been on the market: Founded in 2006, but in February, the hair taming system was relaunched with Juvexin, an active ingredient in all of Global Keratin’s products including the treatment and aftercare line of shampoos, conditioners and serums. What it does: JUVEXIN maintains hair's natural properties by creating a shield over each strand, penetrating the cuticle and restoring it from the inside out while protecting and repairing damage caused by UV rays, pollution, relaxers, color treatments, daily styling and even aging. Why it’s different: Juvexin is not over processed or hydrolyzed and has been proven in laboratory tests to retain the long chains of amino acids, which allow keratin to protect and restore hair. Other keratin products on the market today are made with hydrolyzed or over processed keratin. With over 50 worldwide patents, Juvexin is a unique formulation of proteins optimized specifically for hair.