Industry News

Marcia Teixeira Brazilian Keratin Treatment

September 14, 2011 | 9:43 AM
How long it’s been on the market: 3 ½ years. What it does: It enables the molecules of keratin, which is the protective substance in our hair, skin and nails, to penetrate the hair cortex, improving and repairing the condition of the hair from the inside. The Brazilian Keratin Treatment leaves hair, soft, shiny, frizz-free and manageable for all hair types. Why it’s different: This is the original product of its kind introduced to the U.S. market and continues to deliver successful results. The product line includes three distinctly different formulas, allowing clients with any type of hair—dry, frizzy, over processed, color treated, coarse, or multi-textured—to be a candidate for the service.