Industry News

IGORA Educator App for iPad and iPhone

September 14, 2011 | 9:45 AM
Schwarzkopf Professional has designed and developed a stylish application with improved functionality of their proprietary "System Educator", which provides users access to hundreds of hair color formulas. Intended for use externally by salon colorists, the App contains four primary functions: Create Formula, My Clients, Hints and Tips, and Browse Educator.

Create Formula provides a chic, modern interface with which users select the client’s target color by choosing from the series and shades in Schwarzkopf’s IGORA color line. These options are presented on a unique scrolling arc that moves fluidly and easily beneath a user’s touch. After target color selection, the user then proceeds to white/gray level selection, application type, and natural level hair color, also shown on scrolling arcs.

Once a user enters all hair color data, she is provided with the formula to mix the Schwarzkopf color products. Unlike imposter applications on the market, each of the hundreds of formulas have been directly tested and approved by Schwarzkopf.

The “Hints and Tips” function shows six sections of helpful color application information, including concentrates, color correction, special recommendations, color refreshing, and toner and developer tips. “Browse Educator” allows the user to browse through the graphic versions of the original System Educator pages, with a contemporary page-flipping look and feel, and quick menu access to jump through a section.