New MUSE Organics by Michael Eoff
Educator and salon owner Michael Eoff has just launched a hair care and styling line called MUSE Organics.
The 20-year industry veteran and owner of the Michael Eoff Hair Loft in Jacksonville, IL has trained with, worked with, and taught for some of the leading national professional haircare, styling and color brands. As a working stylist, however, he says he has experienced a missing gap in hair care – especially in organic hair care products which he and his clients prefer.
“I have been using organic hair products on my clients for a few years now, but I have not been completely satisfied with either the product performance or the harsh fragrance they often have,” explains Eoff. “I knew it was time to custom-formulate my own professional line to my own standards … and my clients. MUSE Organics has closed the hair care and styling gap for both the harsh fragrance issue and also for overall product performance.”
MUSE Organics by Michael Eoff for all hair types is color-safe, UV-safe and thermal-protective. The products are sulfate and paraben-free. Among other products in the line, MUSE Organics features Nourishing Shine Hydrating Shampoo and Crème Treatment Hydrating Conditioner.
Nourishing Shine Hydrating Shampoo offers concentrations of Burdock Root Extract and Elderberry to help add moisture, while hydrolyzed corn, soy and wheat proteins help to strengthen hair. A blend of botanical extracts naturally soothe the scalp. Crème Treatment Hydrating Conditioner features Argan Oil and silk protein and doubles as a daily conditioner and a deeper conditioner when left on longer to repair dry, damaged or chemically-treated hair.
Eoff believes strongly that every style shines brilliantly with the strategic use of dimensional cut and color. He designs both concepts into every look and layer, creating mixed mediums of length and color-light throughout.
Says Eoff: “Women love wearing all lengths no matter what their age today. They love soft ‘be me’ beach waves for longer hair (watch for shorter layers within longer styles). They love all kinds of texture (watch for different types of layers within texture). And, women want more dimensional color … sometimes using 2-3 colors in great fashion patterns (I love the ‘ombre’ shadow play effect). Like fabric, hair ‘wears’ many looks … the right organic hair care and styling products help to gently prepare, protect and polish the layers and look of the designer fabric.”