Chandler Rollins | October 20, 2014 | 9:51 AM

Instagram is addictive. Just snap, tap and upload. It’s that easy, and we are all at it. As of September, more than 164 million Instagram photos have been hashtagged #selfie, and according to, there are 80 million (and counting) hashtagged #me. At the heart of the trend, it’s all about the pose. What’s your signature; a sideways smile, pouty lips, “duckface,” a slightly raised eyebrow or the classic arm extended and mirror behind you to catch your full #ootd (outfit of the day)? This month capturing a flawless selfie just got a whole lot easier. JD Beauty, founders of the beloved Wet Brush, have launched the Selfie Brush. This new tech invention combines the hairstyling capabilities of a professional-grade paddle brush with the practicality of a phone case. Plus, the holder features a mirror to perfect your look while on-the-go. “We’re thrilled to introduce this into the professional market,” says JD Beauty Director of Marketing Jeffrey Davidson. “What was a fun idea has become something bigger. I can’t imagine a more fun holiday gift than the Selfie Brush.”


The Selfie Brush is available in pink, purple and black for the iPhone 5 and 5s. Cases for the Samsung Galaxy will follow shortly after. For more information, visit

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