Farouk Partners with Kardashians to Launch Kardashian Beauty Products, Tools & Brushes
Keeping up with Farouk Systems
Known for their long, shiny, dark tresses, it was only a matter of time before the Kardashian empire delved into the world of hair products and tools. Kourtney, Khloé and Kim have partnered with Farouk Systems, Inc., to launch Kardashian Beauty, a professional beauty line of styling products, tools and accessories.
“Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit,” says Basim Shami, CEO of Farouk Systems, Inc. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company’s commitment to offer superior-quality professional products.”
The line, which will be available in spring 2015, aims to provide high-quality products at an affordable price point. The products include Black Seed Dry Oil, Smooth Styler Blow Dry Cream, Twirl Me Curl Defining Cream-Gel, Take 2 Dry Shampoo, Take 2 Dry Conditioner, K-Body Volume Foam and Pure Glitz Hair Spray.
The line also includes styling brushes: a Boar & Nylon Paddle Brush, Metal Pin Paddle Brush, Large Round Brush, Medium Round Brush and Back Comb. The collection rounds out with three heat-styling tools: a 1-inch flatiron, 3-in-1 Hairstyling Iron and Premium Finish Hair Dryer.
For more info, visit kardashian-beauty.com.