New Liquid Wax from American Crew

Lauren Quick | February 24, 2015 | 1:01 PM

Wax On

Gels are often intimidating in terms of application—gauging how much to apply can be tricky. So for clients who are a little gun-shy of strong-hold products, American Crew introduces Liquid Wax, which goes on like a liquid but has the styling power of a gel.


Suitable for all hair types, Liquid Wax provides a flexible finish for easy styling without a tacky feel.


For more info, visit

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