New Liquid Wax from American Crew
Gels are often intimidating in terms of application—gauging how much to apply can be tricky. So for clients who are a little gun-shy of strong-hold products, American Crew introduces Liquid Wax, which goes on like a liquid but has the styling power of a gel.
Suitable for all hair types, Liquid Wax provides a flexible finish for easy styling without a tacky feel.
For more info, visit americancrew.com.