New Brand: Pai-Shau
East Meets West
Professional haircare line Pai-Shau was a new face at Premiere Orlando 2015 and made a splash in a big way—in addition to its larger-than-life booth on the trade show floor, Pai-Shau ads were on the room keys at the Hyatt Regency across the street from the convention center.
The line is an evolution of ancient, traditional bathing and beauty rituals using teas—a nod to travels through rural Vietnam—and blends traditional tea ingredients with modern technology.
- Biphasic Infusion (the hero product)
- Replenishing Hair Cleanser
- Replenishing Cream Conditioner
- Supreme Vitalizing Mask
- Style Souffle
Formulations use Pai-Shau’s Signature Exotic Tea Complex, which includes black tea, green (macha) tea, pu-ehr tea, white tea and African red leaf (rooibos) tea.
Look for the full national launch in September/ October 2015 and visit pai-shau.com.