Communicate and Market to Your Client

Lauren Salapatek | October 16, 2015 | 8:59 AM

Insight Salon & Spa Software gives you the ability to send and receive true SMS messages. Clients are able to reply via SMS and to directly confirm their appointments. Insight will track who has been sent a confirmation request and whether they have responded. In case your client cancels, you will still have time to rebook that timeslot.

At a minimum, every salon should send appointment confirmations to reduce no-shows. Further if clients are unsure of their schedule and decline to rebook after an appointment, send them a quick message the next day to remind them to book.

Texting can also be used for more specific communications including:

  • Clients’ birthdays and anniversaries
  • Lost clients – send a deal to clients who have not been into the salon for a longer-than-average period and do not have a future appointment booked
  • Seasonal promotions – Valentine’s Day, Mother’s Day, Thanksgiving, etc.
  • New stylist / therapist offers to boost bookings
  • New products and services
  • Recommend a friend

Since text messages can only be 160 characters (including spaces) long, it’s important that you get to the point quickly. Be sure to include the offer, the call to action (e.g. book on our website), and the timeline (e.g. the closing date for your offer).

Insight Salon & Spa Software recommends contacting clients no more than once per month with offers, in addition to your reminder texts and an annual birthday message. They may not appreciate hearing from you too often, but they expect to at least be reminded of their upcoming appointments and that you value their business.

Contact Insight Software at 1-888-919-5841 or email [email protected]

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