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Redken Presents New In-Salon and Home Care Services: Frizz Dismiss and Extreme Length Backbar Services

Elizabeth Jakaitis | November 3, 2015 | 11:37 AM

Redken presents the new Frizz Dismiss and Extreme Length Backbar Services, which provide immediate salon results for clients looking to eliminate frizz as well as promote longer, healthier hair.  These products can be easily incorporated into regular salon visits and can be paired with at-home haircare regimens to help maintain results.

 

FRIZZ DISMISS SMOOTHING TREATMENT SERVICE

Redken’s new Frizz Dismiss professional smoothing treatment service features a new heat-activated formula that nourishes the hair fiber to provide the highest level of smoothness until the next shampoo. The formula also includes olive, coconut and almond oils to moisturize and condition. 

 

Incorporate the Frizz Dismiss professional smoothing treatment service into your salon by following the below steps:

 

Step 1. Cleanse/Condition:
    Use Frizz Dismiss Shampoo and Conditioner or Mask. Rinse. Towel-dry hair.

 

Step 2. Smooth: 

     a. Apply Frizz Dismiss Professional Smoothing treatment Service to hair in sections.

     b. Layer a Frizz Dismiss FPF treatment (20, 30 or 40) for longer-lasting frizz control.

 

Step 3. Heat Style: 

     a. Heat style with Redken Steam Infusion, or a blow dryer and flat iron.

     b. Finish with the appropriate Frizz Dismiss FPF treatment (10 or 30) on dry hair.

 

Continue their regimen at home to combat frizz at any humidity level with the Frizz Dismiss Haircare collection.

 

EXTREME LENGTH PRIMER: SAME FORMULA, NEW BACKBAR SIZE

Extreme Length Primer rinse off treatment provides weightless conditioning and builds strength from root to tip. Encourage clients to book an appointment for an Extreme Length service to achieve their maximum length by preventing breakage with Extreme Length’s blend of signature proteins with biotin. 

 

Incorporate Extreme Length services into your salon by following the below steps:

 

Step 1. Cleanse:

     Cleanse the hair using Extreme Shampoo.
 

Step 2. Prime Length:

     a. Blend or layer equal parts Redken Chemistry Extreme Shot Phase and Extreme Length Primer.

     b. Apply evenly from root to tip, leave in for 2-5 minutes.

     c. Spray Redken Chemistry Shot Phix 3.5, rinse.

     d. Optional: Apply Extreme Conditioner or Extreme Strength Builder Plus for extra conditioning, rinse.
 

Step 3. Seal Length:

     a. Apply Extreme Length Sealer from mid-lengths to ends on towel-dried, damp hair, and leave in. Follow with your favorite Redken styling products.

     b. Blow-dry and style. Reapply Extreme Length Sealer.

 

Following their Extreme Length service, recommend that your clients continue their regimen at home to maintain and preserve length with the Extreme Haircare collection.

 

For more information, visit redken.com

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