Glowing Strong: Pravana Vivids Neons

Anne Moratto | January 15, 2016 | 4:53 PM
Credits Custom-colored wig: Darnell Wold (@hairhegoes) of Powder Room D (@powderroomd) Model: Caisa Airmet (@caisadilla) (photo credit: Huck Hinshaw (@pleasantlycavingin))
Photo By Huck Hinshaw (@pleasantlycavingin)

In response to the trend in glow-in-the-dark hair colors, PRAVANA offers colorists their  VIVIDS NEONS for a "how glows it?" finish and the aftercare products to keep those colors glowing strong.

PRAVANA VIVIDS NEONS are semi-permanent, direct dyes and for NEONS to be their most vibrant, the hair must be pre-lightened to the recommended level prior to application, ideally a level 10 for best results.  VIVIDS Color Protect aftercare line is a sulfate-free shampoo, conditioner and Sealing Spray to help keep these colors vibrant. The products contain lightweight sunscreens to help protect strands from the damaging and fading effects of the sun.

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