Terax Launches Crema Shampoo
Known for its range of conditioners, Terax Hair Care has now launched shampoo. The ultra-moisturizing, sulfate-free formula says to help repair damaged hair, leaving it healthy and hydrated.
Marco Musumeci, President of Terax Hair Care, says he wanted to add a effective, yet gentle, shampoo to the line that cleans hair without stripping any natural oils.
Ingredients include Hydrolyzed Quinoa, a highly substantive protein that helps retain moisture and repair damaged hair while adding a healthy shine. Panthenol (Pro Vitamin B5) conditions, moisturizes, and helps to nourish hair while Trehalose, a plant-based sugar, acts as a moisturizer for immediate and long-term hydration and protects hair from dryness.
"We've been working on a new formula for quite a long time," Musumeci said. "We wanted to add an effective but gentle shampoo that cleans hair without stripping any natural oils, or coating the hair with unnecessary ingredients. Our vegan Crema hydrating shampoo achieves this goal by cleansing thoroughly and gently, with a rich lather, while leaving the hair ready for our pH conditioning system."
The brand will release a line of styling products this summer,