Introducing New Vivids Jewels from PRAVANA

Anne Moratto | April 27, 2016 | 4:48 AM
Jewel of the Nile: Colorist: Erica Keelen @ericakeelen_hair_love Model: Lunden Mihalic @lundenm Photographer: Daryna Barykina @daryna_barykina Makeup: Karen Sarahi Gonzalez @iluvsarahii Wardrobe: Caisa Airmet @caisadilla (photo credit: Pravana)
Photo By Pravana

PRAVANA introduces three new VIVIDS inspired by nature’s brilliant gemstones. VIVIDS Jewels brings boldness and innovation to the VIVIDS Collection, offering rich color saturation and undertones that complement any skin tone. The three, all-new VIVIDS shades include: Amethyst, Emerald and Blue Topaz.

The new VIVIDS Jewels shades introduce even more possibilities for customization. Colorists can replicate the brilliance of a gem by layering the three new colors or other VIVIDS shades, including Black or Clear additives, for an infinite color palette. Create a soft Violet Opal by combining Clear with four parts Amethyst to one part Emerald, or a bright Blue Zircon with two parts Emerald and one part Blue Topaz.

To use, pre-lighten hair according the Lightening Guide before applying VIVIDS to show the colors’ full vibrancy and provide greater longevity. Hair must be freshly shampooed and completely dried prior to applying any VIVIDS shades. As with the other shades in the collection, no developer is needed and hair should process for 20 to 30 minutes at room temperature after application, followed by a light shampooing and conditioning using the VIVIDS Color Protect after care line. 

Availability: Beginning May 2016, VIVIDS Jewels will be available at SalonCentric and State and RDA Pro Mart. The VIVIDS introductory offer includes the three new shades plus VIVIDS Clear and Black additives, a swatch ring and how-to’s for this year’s trendsetting VIVIDS techniques. 


Photo credit for Hidden Treasure:

Stylist: Shurie Saxelby @shurie

Model: Elizabeth Shin

Photography: Huck Hinshaw @pleasantlycavingin

Wardrobe: Caisa Airmet @caisadilla

Makeup: Jenna Phalouka @jenna_dolly

Photo courtesy of PRAVANA @pravana




Related Topics: