Cromeans, Cuccio & Cosmoprof Collaborate! Plus, Tips for Keeping Hands Hydrated!
Beauty Industry Icon Robert Cromeans uses Cuccio Naturalé Butter Blends to hydrate his hands!
As a hairstylist, your hands are your most important tools, you need to take special care of them. We have all been there – whether you experience dryness, redness or soreness it’s important to keep your hands as healthy as possible. How do you help prevent these dilemmas?
Robert Cromeans, industry icon and Global Artistic and Business Director of John Paul Mitchell Systems shared with the industry his secret to keeping his hands, healthy and hydrated - Cuccio Naturalé Butter Blends. Created with a non-oily paraben-free formulation, the Butter Blends help soothe, protect and moisturize the skin while working with salon chemicals and heat styling implements.
Cromeans announced the Butter Blends as his go-to product nationally on the hit reality show Global Beauty Masters on TLC, which was the brain child of Mina Lu the show's Executive Producer.
Lu's savvy and positive negotiating style brought together some of the biggest and most successful brands in the industry. It also sparked a unique idea in the head of Anthony Cuccio – known for over 35 years of bringing innovative products and services to the nail category.
“We were seeing an increase in sales of our body butter selling to professional hair salons,” Cuccio said. “I needed a way to help get the word out to more hairstylists. That is when we thought about reaching out to the great Robert Cromeans. Cromeans is an artist, an educator and also a salon owner. Hairdressers relate to him because he understands their life and the problems they run into in the salon.”
With a simple phone call, Mr. Cuccio contacted this beauty icon and asked him to do a commercial promoting the Cuccio Body Butters.
“I’ve used Cuccio butter for years because it really helped soothe and moisture my hands after being in water and chemicals for days on end. And, its non-oily which always made it easy for me to use my styling tools right after!" Cromeans said with a smile.
According to the brand, Cuccio Butter Blends has been one of the top-selling butters in the global nail industry for over 15 years. Its 24-hour time released emollients help keep hands healthy and hydrated throughout the day.
"They help seal in hydration to help keep hands healthy," says Cuccio. "They are great for stylists because they don't leave hands oily, just soft and smooth, and they can apply it, then go back to work and pick up their blowdryer without it slipping out of their hands.
"The Butter Blends have been used in professional nail services in some of the world's top spas and salons and is a top seller at Cosmoprof locations," says Robert Novak, Creative Director for Cuccio International.
“We value our vendors and are willing to do what it takes to help their businesses grow with ours," says Mark Spinx, president of Beauty Systems Group. “When we heard that these two brands were willing to work together, it solidified our company vision to help elevate the industry to a whole new level. Cosmorpof stores are proud to have been part of Global Beauty Masters and Cuccio's first nationally televised commercial.”
"There is nothing more powerful than having one of the most successful hairstylists and business owners in the professional beauty industry, Robert Cromeans, share your brand vision with a global audience,” says Novak. “We could not imagined a greater way to bring this important message home."
MORE ON KEEPING YOUR HANDS HEALTHY!
So what can you do to help avoid dry, irritated hands as a hairstylist? “The secret is prevention says Patricia Freund, president of Cuccio International. Freund provides these five tips for healthy, hydrated hands that you should start doing today...(if you aren't already!)
TIP 1: Wear gloves whenever you should! However, also keep in mind that over using gloves can be as bad as under using them. Keep a happy medium/balance.
TIP 2: Dry hands whenever possible - especially in-between fingers.
TIP 3: Avoid direct contact with chemicals that can cause irritation like colorants, straighteners and perm solution.
TIP 4: Avoid direct heat from your blow dryer on your hands.
TIP 5: Use a non-oily hydrating product; one of the most recommended is Cuccio Naturalé Butter Blend. Developed by hairstylists for hairstylists, it absorbs immediately revealing soft, silky and hydrated skin. The non-oily, non-slippery 24-hour intense hydration formula will allow you to be able to work with ease while keeping your hands healthy and hydrated.
For more information, visit www.cuccio.com.
Watch the commercial where Cromeans' reveals the secret behind his healthy, hydrated hands!