Bosley Professional Strength offers comprehensive, customizable solutions to clients who struggle with fine, thinning and weak hair. Offerings include scalp and haircare products, cover-up products, weightless styling products, nutritional supplements and Minoxidil ReGrowth Treatments for both men and women. Read on to learn more about the brand.
Which of Bosley Pro’s products generate the most buzz? Why?
Our BosRenew Dry Shampoo is such a versatile product. It’s great for in-between washings, which can also help extend the life of a client’s color, and it’s also handy in a gym bag for a quick post-workout scalp dry-clean. Customers really like that our Dry Shampoo doesn’t tend to leave any white residue, which means even women with the darkest of hair can use it with confidence.
What demographic does Bosley Pro best serve?
A large proportion of our demographic is women—primarily 35 or older. By the time a woman is in her mid-thirties, more often than not, the diameter of her hair has begun to slowly shrink. If she doesn’t notice then, she will most likely notice it by her mid-to-late forties. This is often the time that she will seek out products that can help with the issue. Thinning, fine hair doesn’t discriminate, however. Men and women of all ages and ethnicities are affected, so our overall demographic is broad.
Best seller: 30Day Starter Kits, Vitality nutritional supplements and Hair Thickening Fibers. Each meet a different need and a different segment of the population that struggles with fine and thinning hair. 30-day kits help to cleanse and nourish the scalp, creating a healthier scalp environment for the clients’ best hair growth.Vitality supplements can be partnered with any Bosley Pro product to help support healthy hair growth form the inside out and our Hair Thickening Fibers offer a quick-fix solution for people wanting to look their best.
Social Media: Facebook, Twitter
Brand educators:
Michelle Blaisure
JB Shelton
Sara Caroline
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