Industry News

Alterna Introduces Perfect Texture Finishing Spray

March 6, 2014 | 4:24 PM

The love child of dry shampoo and hairspray, meet Alterna's Perfect Texture Finishing Spray. This spray builds body, shape and texture into hair without the powdery feel of dry shampoo or a residue, sticky hairspray finish. Recommended for all hair types. Available June 2014. For more information, visit


* Creates a touchable, brushable, and non-sticky finish

* No powdery residue is left over

* No heavy product buildup

* Prevent strands from clumping together


* Omega-3 and C22 Fatty Acids: Hep combat dry, brittle hair, improving elasticity, softening and adding shine

* Age Control Complex: Addresses natural, chemical and environmental aging. Infused with Caviar Extract and Vitamin C to help smooth the hair strand and increase the shine

* Color Hold: A proprietary technology that locks in hair color and brightness

* Seasilk: A blend of marine botanicals that provides exceptional moisture and helps repair damaged hair

* Enzymetherapy: An enzyme delivery system that improves the absorption of essential ingredients for superior keratin production