Industry News

MITCH High Octane Grooming Kit featuring Heavy Hitter Shampoo

February 14, 2014 | 8:54 AM

MITCH Heavy Hitter Deep Cleansing Shampoo by Paul Mitchell will be available in May 2014. The shampoo washes away dirt and product buildup, deep cleans without stripping natural oils and has a refreshing cedar and agave scent. It is ideal for normal to oily hair types.

In addition to the shampoo, MITCH is introducing a High Octane Grooming Kit to celebrate the launch of its new product.  The kit is packaged in a metal oil can for on-the-go men and for a masculine merchandise display. The kit includes:
-Heavy Hitter Deep Cleansing Shampoo (8.5 oz.)
-Construction Paste (2.5 oz.)
-Reformer (0.35 oz.)
-MITCH High Octane oil can 

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