Industry News

Color Wow Speed Dry Blow-Dry Spray

July 17, 2014 | 1:14 PM

Blow dryers wreak havoc on hair, especially color-treated hair, which is why Color Wow has introduced Speed Dry Blow-Dry Spray, a first of its kind formula that beats the heat and still delivers that perfect blow-out, while protecting – and even enhancing – color-treated hair.

Speed Dry dramatically reduces blow dry time to keep color from getting zapped, while acting to strengthen hair and improve its overall condition. The alcohol-free formula counteracts porosity and helps keep vital moisture – and color – inside the hair.

Speed Dry also turns dryer heat from a liability to an asset, by helping to bond a protective blend of keratin proteins and silk amino acids to hair for added strength. Panthenol helps create a healthier-looking, high-gloss texture.

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