Industry News

"Power Up for Hope" Breast Cancer Awareness collection by Joico and Bella Pilar

July 11, 2014 | 9:11 AM

Joico joined forces with Bella Pilar to design limited-edition Breast Cancer Awareness collection called “Power Up for Hope."

The collection includes top styling products Power Spray fast-dry finishing hairspray and Power Whip whipped foam  in beautiful, metallic pink sheen cans, with a one-of-a-kind illustration, specially designed by famed artist Bella Pilar herself.

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