Industry News

Smooth.Again from Kevin.Murphy

July 29, 2014 | 10:29 AM

New from Kevin.Murphy is Smooth.Again, an anti-frizz treatment and smoothing styling product developed to tame dehydrated, unruly hair while providing added heat protection.

Smooth.Again is formulated with baobab seed oil, orchid extract and lotus flower extract to hydrate and nourish hair. Plus, six essential Australian fruit extracts provide antioxidants, vitamins and minerals to leave hair radiant, smooth and glossy.

"Everyday exposure to harsh elements as well as regular chemical treatments can leave hair looking dry and unruly," says stylist and founder Kevin Murphy. "Smooth.Again is my answer to combating dehydration and frizz over both the short and long term. Women can treat frizz and damaged hair texture while simultaneously smoothing and adding shine, making the product ideal for daily styling."

For more info, visit