Industry News

Joico Presents Flip Turn Volumizing Finishing Spray

September 9, 2014 | 1:47 PM

Joico introduces its 10+ ultra-hold volumizing finishing spray, Flip Turn, which sprays from every angle —even upside down!— to inject styles with intense volume that lasts all day.

Showcasing a sleek, new design, graduating from Joico’s recognizable steel gray to a reflective, jet black, the spray can also features a unique actuator on the can with technology that allows for spraying in any direction, for full 360 degree mobility. Flip Turn supercharges even the most thin, lifeless hair, and with Joico’s super technology, AquaLastik and the level 10+ hold, it locks in volume, texture and shine while shutting out even the worst humidity. It is fast drying and non-sticky, providing a firm, yet touchable finish.


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