Industry News

Pureology Pure Volume Breast Cancer Awareness Kit

August 5, 2014 | 8:20 AM

Pureology has made a donation of $10,000 to City of Hope for breast cancer research, treatment and education. In conjunction with the donation, this limited-edition kit available to salons and their clients comprises:

*Pure Volume Shampoo to weightlessly cleanse and elevate fine color-treated hair, leaving hair with magnified volume while offering color protection.
*Pure Volume Condition, a feather-light conditioner formulated with the exclusive AntiFadeComplex to provide extra volume, shine and color retention.
*Pure Volume Instant Levitation Mist to protect hair from heat while stimulating the scalp, optimizing color retention, providing root lift and amping up the fullness.

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