Joico Adds Brightening Veil to Blonde Life Collection
Joico Blonde Life is a lightening and brightening system for blondes who want to be lifted without sacrificing shine or condition. The product trio of intensely nurturing, sulfate-free formulas combat brassiness, brittleness and breakage.
Joico’s latest addition to its new line for blondes is the Blonde Life Brightening Veil. This all-in-one treats and protects hair from mechanical, thermal and UV damage as well as detangles, leaves hair soft and boosts shine.