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Living Proof Releases No Frizz Instant De-Frizzer

April 11, 2018 | 12:14 PM

Healthy hair has a protective layer to help the cuticle to lie flat. But as hair is exposed to wear and tear, the outer layer breaks down and the cuticle lifts and separates—leaving room for frizz, dullness and dryness. 

Luckily, Living Proof’s No Frizz Instant De-Frizzer tames frizz instantly in between shampoos. It cuts up to 92% of frizz while replenishing hair’s natural oils and protecting it from UV exposure. Visit livingproof.com

The key ingredients:

  • Unique 5-oil blend: mimics the oils naturally found in healthy hair.
  • Patented Healthy Hair Molecule (OFPMA) helps to seal the cuticle, tames frizz and smooths hair without any build-up or residue.
  • High refractive emollient: creates shine.
  • Quick-drying emollient so the product instantly dries without ruining the style.
  • Cationic conditioning agent: adds manageability and softness and helps to seal the cuticle.

Usage
Hold canister 6-10” away, and spray on dry hair in a sweeping motion. Smooth hair with hands or comb. If a client has fine hair, focus on applying from mid-lengths to ends. To spot treat, spray in hand and apply to specific sections.

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