It's a 10 Expands Miracle Blonde Collection with Miracle Brightening Shampoo for Blondes

It's a 10 is expanding its Miracle Blonde Collection with a Miracle Brightening Shampoo for Blondes.

This brightening shampoo is designed to solve common natural and color-treated blonde concerns such as brassiness, dullness, color fading, dryness and extra sensitivity to stress and damage with a combination of proven natural extracts such as:

• Sunflower Seed Extract - Nature’s original sunscreen that guards against dryness, fading and UV damage
• Lemon Juice - Fruit-based extract that enhances blonde tones and highlights, eliminates buildup and imparts vitamin C antioxidants
• Magnolia Extracts - A weightless, nonpermanent color enhancer that brightens blonde tones and stimulates healthy hair growth