News

OPI Announces New Tokyo Collection for Spring 2019

by MS Staff | November 13, 2018 | OPI Products, Inc. | Manicure and Pedicure | Bookmark +
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Discover the vibrant, trendsetting city of Tokyo with the Tokyo Collection by OPI. Inspired by the city’s balance of rich tradition and nature with fashion-forward style and ultra-modern cityscapes, this palette features a variety of colors that evoke the energy and creativity of Tokyo.

The Tokyo Collection features 12 new shades in classic Nail Lacquer, Long-Wear Infinite Shine and GelColor formulas. With a nod to Tokyo’s status as a trendsetter, the collection includes a new take on millennial pink with dusty rose shades featuring tones of lavender and lilac (Rice Rice Baby, Another Ramen-tic Evening, Arigato from Tokyo, Hurry-juku Get this Color!). Rich hues inspired by nature from matcha green tea to blooming gardens (How Does Your Zen Garden Grow?, I’m On a Sushi Roll, Suzi- san Climbs Fuji-san, Tempura-ture is Rising!) and vibrant purple and blue hues with metallic shimmer that capture the city’s electric energy and nightlife (All Your Dreams in Vending Machines, Samurai Breaks a Nail, Kanpai OPI!, Chopstix and Stones) round out the collection. 

To pay homage to Tokyo’s nail art innovation, an additional six collectable, limited-edition shades of nail lacquer will be available as part of the Tokyo Collection. Featuring varied glitter finishes, the shades include matte foil glitters in pink (Just Karate Kidding You), silver (Robots Are Forever) and gold (eft My Yens in Ginza), an iridescent two-tone glitter in pink and silver (Judo’nt Say?) and chunky glitters in silver (R U Happy 2 C Me? LOL!) and a cherry blossom-inspired pink with gold (This Shade is Blossom). 

“Tokyo is known for being on the forefront of nail trends—a perfect fit for OPI, where we don’t follow the trends but set them,” says OPI co-founder and brand ambassador, Suzi Weiss-Fischmann. “In this collection, we are revisiting the 80s and 90s, with pop colors that we’ve given a modern twist, taking inspiration from the famous Harajuku neighborhood. Tokyo brings so much life to this collection, from its eclectic fashion, vibrant nightlife and world-renowned cuisine to the rich traditions including matcha tea ceremonies and zen gardens.

The collection will be available beginning February 2019.

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