Matrix Introduces Total Results Keep Me Vivid

Whether your client's hair is vibrant marigold, brilliant blonde, purple, dusty pink or deep auburn red, hair color options are more creative and fun than ever before.

But after just a few washes, the rich tones in your client's hair color can begin to diminish. Matrix's new Total Results Keep Me Vivid treatment and hair care range is designed so that any hair color— from blonde, red, copper, mocha, brunette to brights and pastels —remain vibrant for up to 65 days!*

LAMINATE AND LOCK IN COLOR

The color-retention magic begins in the salon with the revolutionary Keep Me Vivid Lamination Spray treatment. The spray is applied immediately after the color is rinsed out of the hair. The unique formula features a low pH of 4.0 to 5.0 that neutralizes the hair, stops the color processing and shuts down the cuticle. This action prevents color molecules from escaping and locks in the new hue. There’s no need to shampoo and condition the hair after applying the Lamination Spray, so it’s also a real time-saver for stylists and their clients!

KEEP ME VIVID AT HOME

The color-retention system continues with the Keep Me Vivid haircare system. It includes:

• Keep Me Vivid Shampoo: Total Results’ first sulfate-free shampoo formula. It gently cleanses without stripping the hair and doesn’t disturb hair color molecules. As a gentle formula, it consists of 60 percent carrying agents and produces a luxurious lather.
• Keep Me Vivid Conditioner: This acidic formula nourishes hair and amplifies shine. It’s lightweight and suitable for every hair type. It weightlessly treats the hair and leaves it feeling soft and silky.
• Keep Me Vivid Velvetizer: This unique, oil-to-crème leave-in is applied to damp hair after shampooing and conditioning. It smoothes hair, and thanks to its UV filter also protects color from fading. Use the velvetizer before blow drying or air drying.
• Keep Me Vivid Lamination Spray: Continued use of the Lamination Spray between salon visits ensures hair color remains vivid and hair stays lustrous and shiny.

All of the Keep Me Vivid formulas feature a new fragrance, containing notes of vanilla, coconut and cotton candy.

“So many of our clients are experimenting with hair color. I always aim to provide my clients with the most vibrant hair color no matter what shade they request.” says Matrix  Brand Ambassador, Philip Wolff.  "Hair color is a commitment, notoriously high maintenance and eventually prone to fading. With the new Total Results Keep Me Vivid it’s exciting to be able to create amazing hair color for our clients and assure them it will stay on point for 65 days!”

*With use of Total Results Keep Me Vivid Shampoo, Conditioner and Lamination Spray.