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ECRU New York Launches Dry Shampoo Powered by Charcoal

January 18, 2019 | 11:02 AM

ECRU New York has announced the addition of Dry Shampoo to it's collection of products.

The dry shampoo instantly refreshes hair and styles, absorbs oil, detoxifies and eliminates odors, while imparting volume and subtle texture into the hair. Its lightweight, ultra-dry, paraben-free formula is designed to leave no powdery residue.

The dry shampoo features a unique formulation of ingredients including:

  • Charcoal: Commonly used in skincare and wellness, it provides remarkable absorbency power, thoroughly cleansing the hair and scalp of excess oil without the use of harsh chemicals.  Charcoal, an all-natural powerful detoxifier, draws out bacteria, impurities, toxins, pollutants and dirt.
  • Aloe Barbadensis Leaf Juice: Known for its healing and soothing properties, it helps calm and refresh the scalp.  Aloe has conditioning and moisturizing properties.
  • Chamomile: Known for its anti-inflammatory properties, it refreshes and soothes skin. Both Chamomile and Aloe help to prevent itchy scalp, a common side-effect of traditional dry shampoo buildup and usage.
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