ECRU New York Expands Its Texture Collection with Launch of Setting Spray

February 26, 2019 | 8:07 AM

ECRU New York has expanded it's Texture Collection with the launch of its Setting Spray: a lightweight mist that provides long-lasting hold with a glass-like shine and heat protection for both wet and dry hair.

This multiuse, paraben-free product can be used on wet hair as a spray gel to add volume and shine when blow drying, create finger waves, slick back short hair styles for a smooth or textured finish, or air-dry for a trendy “wet-look.”

On dry hair, Setting Spray is designed to accelerate and prolong stylings and can used with a curling iron to create shiny curls while camouflaging split, damaged ends on any length or texture of hair, or with a flat iron to provide added volume and texture. It can be used on formal styles for weddings, proms, and evening looks, as it provides maximum hold and brushes out easily without any residue.


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