From a 2021 Redken Facebook survey, 100% of its stylists shared that they have faced some form of bullying, and for them it got better when they found a home in the hairdressing industry.
Color pros and clients are seeking that perfect blend of blondes and brunettes that aren’t too warm and aren’t too cool. Sound impossible? It’s not—because with the new Shades EQ Bonder Inside Ash Gold family, Redken got it just right.
"Redken Diaries" highlights the campaign, featuring top Redken stylists performing their magic on clients who are ever-so-ready for post-COVID hair revivals.
The new Redken Acidic Bonding Concentrate Intensive Treatment adds strength to all hair types and textures that have been damaged by lighteners, color treatments.
After many seasons of icy cool blonde tones, get ready for a warming trend! More and more clients and stylists are exploring warmer blonde hair colors--tones like honey, caramel and golden blonde. Regardless of the base level, these trending hues are infusing ash and cool blondes with a sunny glow.
In 2021, Redken is bringing a new digital version of the Redken Symposium to a screen near you, making sure hairdressers can learn better and earn better – even from home.
A slideshow of bomb blondes created using new Redken Shades EQ Bonder Inside, with added bond builder to reduce damage, even porosity and ensure optimal color results. Tone this way...
Once you give your clients a taste of lighter hair, it’s often the same. The next time they’re in your chair they’re begging, “Can you make me blonder?” Hair color pros know that’s a tricky question because the lighter you go, the more you risk damage. But now stylists have found a way to safeguard hair health, with up to eight levels of lift.
What’s the biggest trend in blonding right now? Everyone wants bright, eye-popping color and seriously healthy hair! With Redken, you have both! The best solution for a powerful lift but strong hair, is using a bonder at every step of the service.
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