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PBA Recognizes Sam Villa with 2017 Lifetime Achievement Award

PBA Recognizes Sam Villa with 2017 Lifetime Achievement Award

The Professional Beauty Association (PBA) will honor beauty industry veteran and innovator Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador for Redken, with the North American Hairstyling Awards (NAHA) 2017 Lifetime Achievement Award, which recognizes outstanding contributions to the hair and beauty industry.

NEW TREND: The Tilted Fringe

Inspired by uneven skirts, geometric shapes and asymmetrical fashion silhouettes in current seasons, Redken's Sam Villa says free-hand tilted fringe is the ideal accessory to compliment the perfect imperfection of today.

Tips on Choosing the Right Brush

Redken's Education Artistic Director Sam Villa gives tips on choosing the right brush—round versus oval, what to use when stretch drying or flatironing and more.

HOW-TO: The Tuck and Roll Chignon

Fitting for a casual or more elegant occassion, this "tuck and roll" style created by Peter Gray at Badgley Mischka is a must try for the autumn into holiday seasons. Here, Redken's Sam Villa give you the how-to steps.

HOW-TO: Create Curls With a Round Brush

Sam Villa, Founding Partner of the Sam Villa brand and Education Artistic Director for Redken 5th Avenue, has a tip for getting round brush curls to LAST. Watch the video

Mastering Swivel Shears

Sam Villa, founding partner of the Sam Villa brand and Education Artistic Director for Redken 5th Avenue, shows you in this video the ergonomically correct way to cut in any position with wrists straight, hands open and elbows down.

HOW-TO: Cut a Wispy and Edgy Bob

Gone are the triangular, bubble-shaped bobs of the ‘80s, today’s bobs are soft and wispy with a narrow edgy translucence. Sam Villa, founding partner of the Sam Villa brand and education artistic director for Redken 5th avenue suggests collapsing the shape to make it look more modern.

Zig Zag Sectioning

Want to try a new technique before cutting your client’s hair? Sam Villa, education artistic director for Redken 5th Avenue, suggests zig zag sectioning. Watch this video where Villa shows you how to achieve this technique.

Tips For the Aspiring Platform Artist

Tips For the Aspiring Platform Artist

Sam Villa, founding partner and chairman of Allvus, LLC, and Education Artistic Director for Redken 5th Avenue is a believer in learner-focused education and believes that as a platform artist ‘it’s all about the student.’ Here are some tips from Villa for the aspiring platform artist.

America’s Beauty Show 2015 — The Experience

America’s Beauty Show 2015 — The Experience

America's Beauty Show (ABS) 2015 will boast many firsts in industry trade events. See who will be performing on The CosmoProf Center Stage, The SalonCentric Theatre in the Round, and learn more about Healthy Hairdresser Day @ ABS.An entirely ...

HOW-TO: The Bubble Technique - Create Bubbles in the Hair

You may have seen it in recent hair collections on modernsalon.com, at a beauty trade show, or, you may have even tried the technique out yourself. The Bubble Technique is a very simple and fast way to create a beautiful style or updo that looks complex. Whether it be prom, wedding or a holiday, this style is easy to do for any of your clients' special occasions.

Choosing the Right Brush: For Fine, Medium and Coarse Hair

According to Redken's Sam Villa, choosing the right brush can reduce styling time and improve results. Are you using the right brush on your client's hair? Here, Villa bases his selection on the technique he's doing and the desired result. See his brush guide.

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