For women and men who are finding more whites and silvers in their crown, they are also finding that this hair requires different care to keep it looking and feeling healthy, shiny and soft. Here are suggestions for what to recommend to your gray clients, and also how to keep them coming back even if they're saying 'no' to color.
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.
With a modern look and feel and sustainable packaging, My Hair. My Canvas. stands out amongst Alterna Haircare’s existing offerings, while staying committed to delivering high-performance in line with Alterna’s high standards of purity and efficacy.
Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.
Part NYFW, part TED Talk, and part look-and-learn, celebrity stylist Andrew Fitzsimons launches The Hair Masterclass series, with its first event in Los Angeles this February.
Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.
Trans Cosmetic Donation Program accepts unopened, unused beauty and wellness products as donations, and distributes them to service organizations that work with trans women and gender non-conforming people.
Alterna Haircare, a pioneer in professional luxury haircare, announced the appointment of Evan Parker-Calderon to Director of Sales and Education, Salon Professional, West. Parker-Calderon will fulfill the position left open by Jennifer ...
ALTERNA HAIRCARE ANNOUNCES NEW LEAD CREATIVE TEAM, ALTERNA GLOBAL HOUSE OF EXPERTSAlterna Haircare is proud to unveil its new team of creative stylists, known as the Alterna Global House of Experts (AGHE). This team features six hair experts who ...
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