The new Wella Professionals KOLESTON PERFECT with ME+ was just introduced to the media at a press event. Get details about the new product here, and learn more about how and why it works.
Ric Pipino, for Alterna Haircare, created a very strong and modern finish for the Georgine F/W 2015 collection seen at Mercedes-Benz Fashion Week. The overall look, inspired by the '20s/'30s, still has a very '70s vibe, a very ...
ALTERNA HAIRCARE ANNOUNCES NEW LEAD CREATIVE TEAM, ALTERNA GLOBAL HOUSE OF EXPERTSAlterna Haircare is proud to unveil its new team of creative stylists, known as the Alterna Global House of Experts (AGHE). This team features six hair experts who ...
At a press breakfast yesterday, Redken shared some important news about one new and one refreshed line. Introduced was the next generation of protein science: Fortifying Complex and Interlock Protein Network (IPN) featured in the renovated Extreme haircare regimen.
Amanda LoCastro (@HairByAmanduhh), a Master Colorist/ Stylist at DiRosa Haircare, Franklin Square, NY, is passionate about corrective color, balayage, "and just hair in general!"Here she shares the details for this beautiful color ...
Oribe's New York Atelier celebrated a decade of the brand, gathering artists for hands-on education and training while introducing them to the latest products, tools and techniques.
"My guest and I decided it was time to switch things up for spring/summer," says Jennifer Correale, an artist from Di Rosa Haircare, Franklin Square, NY. "She’s a big swimmer and wanted something more low maintenance ...
The premiere of Project Runway All Stars premiered last night at a party in NYC. Alterna Hair Care was the very first professional line invited to participate in the show.
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