With a modern look and feel and sustainable packaging, My Hair. My Canvas. stands out amongst Alterna Haircare’s existing offerings, while staying committed to delivering high-performance in line with Alterna’s high standards of purity and efficacy.
Alterna Haircare, a pioneer in professional luxury haircare, announced the appointment of Evan Parker-Calderon to Director of Sales and Education, Salon Professional, West. Parker-Calderon will fulfill the position left open by Jennifer ...
Alterna Haircare professional luxury haircare recently announced the promotions of John Powers to VP of Sales and Education, The Americas and Jennifer Rattazzi and Area Vice President Salon Professional, North America. Powers most ...
ALTERNA HAIRCARE ANNOUNCES NEW LEAD CREATIVE TEAM, ALTERNA GLOBAL HOUSE OF EXPERTSAlterna Haircare is proud to unveil its new team of creative stylists, known as the Alterna Global House of Experts (AGHE). This team features six hair experts who ...
Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.
The premiere of Project Runway All Stars premiered last night at a party in NYC. Alterna Hair Care was the very first professional line invited to participate in the show.
Part NYFW, part TED Talk, and part look-and-learn, celebrity stylist Andrew Fitzsimons launches The Hair Masterclass series, with its first event in Los Angeles this February.
Trans Cosmetic Donation Program accepts unopened, unused beauty and wellness products as donations, and distributes them to service organizations that work with trans women and gender non-conforming people.
Being good to the Earth as well as to your clients is becoming an increasingly vital part of the salon industry. We ask an owner, distributor and manufacturer, “What is your company doing to be a good environmental steward, and how do you communicate that to your clients?”
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