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Gray Hair Needs Special Care

Gray Hair Needs Special Care

For women and men who are finding more whites and silvers in their crown, they are also finding that this hair requires different care to keep it looking and feeling healthy, shiny and soft. Here are suggestions for what to recommend to your gray clients, and also how to keep them coming back even if they're saying 'no' to color.

Evan Parker-Calderon Joins Alterna Haircare

Evan Parker-Calderon Joins Alterna Haircare

Alterna Haircare, a pioneer in professional luxury haircare, announced the appointment of Evan Parker-Calderon to Director of Sales and Education, Salon Professional, West. Parker-Calderon will fulfill the position left open by Jennifer ...

Alterna Haircare Promotes Sales and Education Executives

Alterna Haircare Promotes Sales and Education Executives

Alterna Haircare professional luxury haircare recently announced the promotions of John Powers to VP of Sales and Education, The Americas and Jennifer Rattazzi and Area Vice President Salon Professional, North America. Powers most ...

NYFW: Beauty at Georgine By Alterna

NYFW: Beauty at Georgine By Alterna

Ric Pipino, for Alterna Haircare, created a very strong and modern finish for the Georgine F/W 2015 collection seen at Mercedes-Benz Fashion Week. The overall look, inspired by the '20s/'30s, still has a very '70s vibe, a very ...

Alterna Haircare Announces New Lead Creative Team

Alterna Haircare Announces New Lead Creative Team

ALTERNA HAIRCARE ANNOUNCES NEW LEAD CREATIVE TEAM, ALTERNA GLOBAL HOUSE OF EXPERTSAlterna Haircare is proud to unveil its new team of creative stylists, known as the Alterna Global House of Experts (AGHE). This team features six hair experts who ...

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