With a modern look and feel and sustainable packaging, My Hair. My Canvas. stands out amongst Alterna Haircare’s existing offerings, while staying committed to delivering high-performance in line with Alterna’s high standards of purity and efficacy.
Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.
Alterna Haircare, a pioneer in professional luxury haircare, announced the appointment of Evan Parker-Calderon to Director of Sales and Education, Salon Professional, West. Parker-Calderon will fulfill the position left open by Jennifer ...
Alterna Haircare professional luxury haircare recently announced the promotions of John Powers to VP of Sales and Education, The Americas and Jennifer Rattazzi and Area Vice President Salon Professional, North America. Powers most ...
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.
Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.
Alterna Haircare stylist Nathan Rosenkranz created the looks for the Ammerman Schlösberg FW15 show at New York Fashion Week. Based on the collection’s theme of Furry Hospital, which embodied a dark, gothic feeling, Nathan created a 90s ...
Ric Pipino, for Alterna Haircare, created a very strong and modern finish for the Georgine F/W 2015 collection seen at Mercedes-Benz Fashion Week. The overall look, inspired by the '20s/'30s, still has a very '70s vibe, a very ...
ALTERNA HAIRCARE ANNOUNCES NEW LEAD CREATIVE TEAM, ALTERNA GLOBAL HOUSE OF EXPERTSAlterna Haircare is proud to unveil its new team of creative stylists, known as the Alterna Global House of Experts (AGHE). This team features six hair experts who ...
Hairstylist DJ Quintero for Alterna Haircare wanted to create a modern, clean look to compliment Katie Holmes' strapless, eggplant-colored Marchesa dress. Holmes wasn't wearing any jewelry, so Quintero created a deep-parted, low ponytail ...
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