OLAPLEX Dupes the Dupers on TikTok with New Product Launch

OLAPLEX dupes itself with OLADUPÉ, which was revealed as its No. 3 Hair Perfector.

Meet Your Must-Have Innovation for Conditioning Fine Hair

Mist and Rinse Out with Redken’s New Acidic Bonding Concentrate Lightweight Liquid Conditioner

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Meet Urban Alchemy: Personalized Professional Hair Care

Urban Alchemy introduces a line of customizable professional hair care for the U.S. market, with salon and consumer focused strategy.

Extra Love Is Always Good for Guests

IGK's new shampoo and conditioner duo gives hair "extra love" in volume and hydration.

Weak Hair Gets Help from Oribe's New Hair Alchemy Collection

The collection's shampoo, conditioner, and treatment serum work to fortify hair and prevent breakage.

Celeste Figueroa joins Biotop Professional as Global Marketing Director

Brand expects to "explode with growth" under new marketing direction.

New Eco-friendly Conscious Style from KMS Vows No Compromise in Effectiveness

Four new hair care and styling products focus on getting the job done while being kind to health and the environment.

Amanda Lepore Stars in amika's 'Bust Your Brass' Campaign

The brand released three products with Lepore sharing her blonde maintenance secrets.

New Launch: Davines Heart of Glass Blonde Care Line

This indigo blue line is suitable for all types of blonde hair - and it looks so chic in the shower too.