For more than 30 years, Sophy Merszei, CEO and founder of NovaLash, has been fighting the unpleasant and often debilitating symptoms of Lyme Disease. Merszei and Team NovaLash are set to bring awareness to this disease.
Esther Bolkin has always had a passion for the beauty industry, as well as for running her own business. Today she is the proud founder and owner of Glad Lash Inc. and GladGirl Inc., international manufacturers and distributors of professional and non-professional eyelash and eyebrow extensions and more. Here, she offers her advice to lash artists' most pressing questions.
Eyelash application knowledge and training is skyrocketing in the beauty industry. Specifically focused on eyelash and brow artists, Glad Lash conducted a professional survey that was designed to ascertain the views, trends and career goals of the global workforce. The survey discovered that respondents are a highly motivated, trained and satisfied group of individuals.
When Zoe Kinnear learned that her client was sensitive to previous eye treatments, she used Sensitive Eyes Adhesive by NovaLash. "I ensured she was comfortable with Sensitive Eyes Adhesive by carrying out a patch test three days before her lash appointment," she says.
To be a successful lash artist you need to be using the right tools. NovaLash offers you these suggestions as to what you should be using every time you're working with a client.
Using the Aura Temperature and Humidity Gauge from NovaLash puts work space air control in the lash artist's hands. Optimal adhesive performance is all about moisture levels.
A soft, fluffy, and multi-dimensional finish is the signature feature of the Extension Mermaid design. These fishtail-shaped lash clusters have been expertly created to achieve a unique lash look for your client.