Topic: ECRU

Fashion Week
Fashion Week

NYFW: Rope Twist Style from ECRU

March 13, 2018

As the exclusive hair sponsor for Nolcha shows during NYFW Fall/Winter 2018, prestige hair and beauty brand, ECRU New York created a modern rope twist hairstyle to complement Virtuvius’s Fall/Winter 2018 Runway Collection at the iconic Mercedes-Benz Manhattan showroom on February 11, 2018.


ECRU New York's Dry Texture Spray

Lauren Salapatek | January 10, 2018

ECRU New York’s Dry Texture Spray in 6.5oz is now available in a travel-friendly, 2oz size. The highly versatile Dry Texture Spray is a hybrid of dry shampoo alternative and hair spray, and also an essential travel or gym bag go-to staple.

Industry News

ICMAD Announces CITY Awards Winners

July 11, 2011

The Independent Cosmetic Manufacturers and Distributors Association (ICMAD) recognized member companies for innovative products, packaging and advertising at the association’s seventh annual CITY Awards for Cosmetic Innovators of The Year.


Acacia Protein Oil by ECRU New York

Lauren Salapatek | March 28, 2013

Acacia Protein Oil by ECRU New York is an ultra-light, multi-functional styling and treatment oil formulated with patented Acacia Collagen. This multi-tasking elixir protects against heat damage during styling, reduces blow drying time, eliminates frizz, helps to mend split ends and is color safe.

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