fresche salon

3 Clipper Tips to Kickstart Your Men's Grooming Skills

If you haven't delved into the world of men's grooming yet, 1.) You're missing out on a huge, loyal clientele base, and 2.) You needn't be intimidated.“I used to be a stylist that would only use my shears or a razor on ...

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How-To: Icy Nordic Blonde

Cool blondes can be hot in the summer!Many clients want to lighten up as temperatures outside rise, and Joi Rooks, owner of Fresche Salon in Atlanta, Georgia, brought her level 5 client to a light, bright blonde."My client came in with ...

2 Formulas for Dimensional Cranberry-Dark Chocolate Haircolor

Although it is still chilly in many places around the country, clients and stylists alike are looking for ways to liven up dark, winter haircolor and make hair shine.Joi Rooks, owner of Fresche Salon in Atlanta, says cranberry and chocolate has ...

2 Approaches for Decolorizing Hair (When Removing Haircolor)

When you are decolorizing hair (also known as hair bleaching) you are essentially lightening the hair by removing the hair's color.“Decolorizing has become big in my salon - clients wanting old color removed, looking to either go back ...

COLOR CORRECTION: Homemade Hot Mess

All colorists have had the pleasure of experiencing that hot mess that walks through the door – it can be intimidating, but oh so satisfying figuring out the puzzle.

Glamorizing the Mullet

The piecy, disconnected hair style on the Marc Jacobs runway is reminiscent of the mullet.

How To: Easy Wave Set

Joi Rooks is the owner of Fresche Salon in Atlanta, Georgia and a member of the KMS California Artistic Team.

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