client retention

2024 SALON TODAY 200: Client Retention and Referral

In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.

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How I Got Your Client

If you think other stylists can "steal" clients from you, you're looking at the situation from the wrong perspective.

Make Space in the New Year for Your Dream Clients

This advice comes from a blonding specialist we have followed for years. After having to rebuild her clientele several times, she has learned the best ways to create a career and clientele that feels right for her.

Is A Loyalty Program Right For You?

Hotels and airlines have long understood the benefits of offering membership advantages to their most loyal customers. Membership does indeed have its privileges in the forms of increased client retention, increased client frequency, greater client loyalty and boosted referrals—all critical metrics for any business.

What Every Young Man in Your Life Needs to Jump Start Good Grooming

New Johnny B Juniors is a line designed for boys, ages 3-13.

Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

Kids in Your Salon Chair: Distraction, Distraction, Distraction

Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.

If You Had to Do it All Over Again: Advice from a Retiring Hairdresser on How to Build a Fulfilling Career

You may be surprised to hear some of the things he feels he got right...and some that he wishes he had done differently.

The Reality of Transitioning from Dark to Blonde

Pittsburgh colorist Marissa Pusateri @marissapusateri posted color correction showing the realities of going blonde.

The Formula for a Happy Client

The happiest clients I meet are those who feel, regardless of their situation, they are happy, not perfect.

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