Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!
It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.
Some strategies for creating content and then protecting your precious content once it's made.
The trio of experts on a panel at Salon Digital Summit discussing the business of getting personal on Instagram included stylists Christina Kreitel and Christopher Smith, and Natalie Boos, director of marketing for the Business of Balayage.
Tech expert and beauty enthusiast influencer Sarah Bryant @sarah_louwho shared the stage with salon artist and educator Chief Behr @chiefbehrhair to talk about how to use social media for a variety of purposes.
From something as practical as making sure to wipe the camera lens to what kind of content performs well on social, this panel offered great insight on how stylists can use social media to build their business.
The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.
Cool-girl style tips, advice for how to make hair appear fuller, and social media strategy--we cover it all.
Are you going to MODERN SALON's Salon Digital Summit? If you don't have your tickets just yet, here are all the reasons why MODERN SALON Editor in Chief Alison Alhamed is SO excited for this event, all about the art of social and digital success. Nov. 4-6, Los Angeles, salondigitalsummit.com.
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.
August 15, 2018 might have been a typical day at the salon for Atlanta-based artist Kayluh Stewart. But when she posted an image of a lob with a deep base and iced-out ends, she captioned it "Toasted Coconut," and Instagram fell in love.