social media

The Day Instagram Went Down

Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.

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How to Use TikTok to Grow Your Brand

Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.

MODERN SALON Is On Clubhouse! Come Hang Out With Us

If you’re not part of the Clubhouse Drop-In Audio App community, now’s the time to join. We’re bringing beauty pros together for business changing conversations, and we can’t wait to meet you.

Instagram Just Added a Dedicated Spot for Pronouns on Your Profile

Adding pronouns to your profile is a wonderful way to practice inclusiveness in your business.

Clubhouse 101: The Best Practices for Beauty Pros

From crafting the perfect bio to hosting a room, launching a club to growing your following, we tapped Mirella Manelli for all the strategy ideas.

Blogging Isn’t Dead: How to Write to Grow Your Community

With the rise of social media, it may feel as though there isn’t a market for blogs anymore. But Freddy Razo, a California-based barber disagrees. Big time.

What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

SEO for Stylists: How to Make Your Instagram More Discoverable

With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.

3 Tips for Shooting Hair Instagram Pics Quickly

"You’re doing beautiful hair every day. Not shooting it for social is a missed opportunity for others to actually see it and request your services," says Blake Reed Evans, salon owner and media coach.

These #NailMemes Helped Us Smile in 2020

What a year. Thank goodness for nail techs and their sense of #nailhumor.

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