Grande Cosmetics' new product is complete with castor oil.
NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.
For luxurious-feeling lashes with a natural look, NovaLash's novaMINX Odds are the way to go. The extensions are created to mimic real mink fur.
Learn the tried-and-true technique for Volume lash application.
Available in either white or black, this stylish addition is the professional and polished look your salon deserves.
When it comes to getting ready each morning—lashes are a no brainer. They save time and money! Take this quiz about clients’ most common questions and concerns and find out if lashes are the way to go. Enter to win a free NovaLash Classic Certification Class, valued at more than $2,000!
There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.
Raylene Cravens, owner of Lash by Lash studio in Oklahoma City, was just named NovaLash's 2019 Lash Artist of the Year. Here, she shares her top five tips for lash success.
When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.
“February 14 is the perfect time to promote new business,” - NovaLash Brand Ambassador Alison Colletti of White Lies Extension Studio in New York