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Topic: smoothing

Hairstyling & Updos

Ombre Smooth

October 1, 2012

“With smoothing treatments we have to realize that not one size fits all,” says Jackie Brode, American Culture platform artist. “Clients usually have multiple textures, highlights or block color which makes customizing more important than ever. Each area must be treated with its own unique formulation.”

Industry News

BioIonic's Agave Smoothing Haircare

Lauren Salapatek | July 24, 2012

Bio Ionic has announced the launch of the new Agave Smoothing brand, it's the one stop shop for smoothing! Frizz fighters looking for a temporary smoothing experience can use the healing oil treatment, or for longer lasting results they can experience the in-salon treatment, which lasts up to 12 weeks.

Expert Advice

A New Innovation in Flatirons

Laurel Nelson | July 10, 2011

When weighing the pros and cons of a flatiron, the pros are easy: extra shine, smoothing, more control over wayward strands. There’s really only one con, but it’s a big one: thermal damage that results in frayed, dry hair. Joico—known for its reconstructing formulas for hair—is applying its talent for healing hair to a new thermal iron.

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