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Topic: smoothing

Industry News

BioIonic's Agave Smoothing Haircare

Lauren Salapatek | July 24, 2012

Bio Ionic has announced the launch of the new Agave Smoothing brand, it's the one stop shop for smoothing! Frizz fighters looking for a temporary smoothing experience can use the healing oil treatment, or for longer lasting results they can experience the in-salon treatment, which lasts up to 12 weeks.

Expert Advice

A New Innovation in Flatirons

Laurel Nelson | July 10, 2011

When weighing the pros and cons of a flatiron, the pros are easy: extra shine, smoothing, more control over wayward strands. There’s really only one con, but it’s a big one: thermal damage that results in frayed, dry hair. Joico—known for its reconstructing formulas for hair—is applying its talent for healing hair to a new thermal iron.

Hairstyling & Updos

HOW TO: Roped Fishtail Braid

Jan Hillenmeyer | July 23, 2013

The elegant fishtail braid never loses its appeal. Pravana has introduced the new three-product NEVO styling line that includes Invisible Control, Model Behavior and Full Volume.

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